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Cafe Virtuoso Partners with The Fish Market to Bring Specialty Coffee and Freshly-Baked Pastries to San Diego’s Waterfront

December 4, 2019

SAN DIEGO, CA (December 4, 2019) — Cafe Virtuoso, San Diego’s first and only 100-percent certified organic specialty coffee roaster, has partnered with longtime famed local seafood restaurant The Fish Market to bring high-quality organic locally-roasted coffee and freshly-baked pastries to San Diego’s bayfront. The new joint venture combines Cafe Virtuoso’s award-winning expertise for procuring craft coffee with the Fish Market’s talented team of pastry chefs. 

The official grand opening, which is conveniently located on the San Diego Bay directly in front of the Fish Market’s entrance and adjacent to the U.S. Midway Museum, will be on Friday, December 6 from 9:00 a.m to 3:00 p.m. Grand opening attendees will receive free samples of signature drinks including chai lattes, hot chocolate and nitro cold brew. 

The cart will offer a range of freshly-brewed and highly-rated classic specialty coffee drinks such as espresso, macchiato cappuccino, cortado, latte, mocha, and hot chocolate, as well as Cafe Virtuoso’s signature nitro cold brew. Accompanying the coffee menu is a variety of freshly-baked pastries from the Fish Market restaurant including a maple glazed walnut scone, butter, chocolate, and almond croissant, and dutch apple muffins.

“We’re thrilled to be partnering with the Fish Market on this project,” says Laurie Britton, founder and CEO of Cafe Virtuoso. “We’ve been roasting coffee for The Fish Market and Top of the Market for years so it’s really wonderful to be expanding our offerings to those looking for additional quick and convenient ways to enjoy high-quality coffee and pastries while visiting San Diego’s waterfront.”

For now, the jointly-managed cart will start off with winter hours opening Fridays and Saturdays from 9:00 a.m to 3:00 p.m. with plans to open for a few Sundays in the month of December coordinating with special events taking place along the harbor. Plans to open the cart seven days a week will begin in the spring of 2020.



About Cafe Virtuoso

Founded by Laurie Britton in 2008, Cafe Virtuoso is the only 100 percent certified organic specialty coffee roaster in San Diego. The vision from day one: To procure the highest quality organic specialty coffee and tea while remaining ethically invested in full-scale sustainability and socially-responsible practices. This vision also led to Cafe Virtuoso’s commitment to the success of its wholesale partners, including restaurants, casinos, hotels and more, by providing the highest standards of detailed personalized service, extensive ongoing training, and education. Additionally, Cafe Virtuoso has set its model in all manners of operation to match or exceed those of the Specialty Coffee Association (SCA), the world’s largest coffee trade association formed with the purpose of establishing the de-facto benchmarks for quality in the global specialty coffee industry.

For more information about Cafe Virtuoso, visit Stay in the know by following Cafe Virtuoso on Instagram and Facebook for news and updates.


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